If you sell property in Flanders, you already know Zabun. It is established real estate software: a CRM, listing management, a website and feeds to the portals. Bakerman is a different kind of tool. It is an AI growth engine that markets and sells your projects. People keep asking how the two compare, so here is a straight answer.
Two tools, two jobs
Zabun is built for the back office. It keeps your listings tidy, your contacts in one place, and it pushes your properties out to Immoweb and the other portals. That work matters, and Zabun does it reliably. But keeping a listing organised is not the same as selling it. The second job, the actual marketing and the follow-up, is where most agencies still lose time and buyers.
What Bakerman adds on top
Point Bakerman at a project and it builds the whole go to market for you. A dedicated website for the property, paid campaigns across Google, Meta and AI search, and an AI agent that answers every buyer in seconds, day or night, qualifies them on budget and timeline, and books the viewing. Your people walk into meetings with ready buyers instead of a long list of names to chase. And every lead, every contact and all the data stays yours, not the portal’s.
Bakerman vs Zabun, side by side
| Zabun | Bakerman | |
|---|---|---|
| Built for | Listing management and the back office | Marketing and selling your projects |
| Project marketing | A listing on a template site and the portals | A dedicated site plus paid campaigns, per project |
| Buyer follow-up | Your team, during office hours | An AI agent, in seconds, around the clock, and it qualifies |
| Found in AI search | Not what it was built for | Yes, made for it |
| Time to go live | Manual setup | Live in days, automated |
| Who owns the buyers | Shared with the portals | You, always |
Faster, and built for how buyers search now
Buyers do not always start on a portal any more. A growing share of them start by asking ChatGPT or Google’s AI assistant, and most properties are simply invisible there. Traditional listing software was never built for that. Bakerman makes your project findable in AI search, and it moves at a different pace: a full campaign live in days, running and optimising itself, instead of weeks of manual work.
You do not have to choose one
This is not really Bakerman against Zabun. If your listings already live in Zabun, Bakerman can plug straight into that data and turn it into marketing that actually sells. That is exactly what we did for a coastal agency: we connected their Zabun listings to an AI ready website, tripled their organic traffic in a single month, and put them first in AI search for their area. Keep the software you like. Add the engine that sells.
So which one do you need?
If you want a reliable place to manage listings and push them to portals, Zabun is a solid choice. If your goal is to sell faster, reach buyers where they actually look, and own every lead you generate, that is what Bakerman is for. Most agencies end up wanting both: the software to organise, and the engine to sell.